LOWE'S LAWN CARE / bbdo ny / UX LEAD
Lowe's Lawn Care Plan is a tool that allows users to answer a simple questionnaire before generating a customized lawn care plan. The plan provides a step-by-step guide with helpful tips, products, and instructions. Users can opt-in for emails to receive a copy of the plan and weather-based reminders.
Depending on a user's zip code, four to five questions are prompted before a customized plan is generated.
One of the major challenges here was that none of the people working on the project had a lawn. We all had to become somewhat of a subject matter expert by doing research and speaking to consultants who were professionals in this field. We also conducted user interviews with users from all over the country to really understand how people were taking care of their lawns (where they buy tools, how they learn about lawn care, how big their lawns are, how they want their lawns to look like, etc.) and how skilled they were.
Using affinity mapping, we organized user pain points, needs, and synthesized our research into features for the lawn care tool. We also created personas that guided us through the design process.
From our interviews, we discovered that our tool best serves those who are not complete novices but also not quite seasoned experts yet. They enjoy taking care of their lawn, need some help and guidance from time to time, and would appreciate tips and reminders.
The findings were extremely helpful in framing the design and the questions that we needed to ask potential users before serving them relevant lawn care information. We also realized that various regions of the US had different types of grass, therefore different products and timings regarding lawn care.
We made numerous iterations of the prototype to test on usertesting.com, which led to our final design. We designed a short questionnaire for users to answer--1). Current condition of the lawn; 2). Ideal condition of the lawn; 3). Lawn size (with a lawn size calculator); 4). Zip code; 5). Type of grass (this question only appears for those who live in certain regions of the US). Based on answers from the questionnaire, the tool generates a year-long lawn care plan including tasks, instructions, and products to use. If users sign up for emails, they would receive weather-based reminders of tasks to complete.