One significant challenge we faced was not having access to the Photoshop file or any original assets used. We redid the app in Sketch in order to create detailed specifications and leverage Invision Inspect. This also paved the way for us to have a master file for the PINK Nation app that we could continue to build upon on subsequent projects. Even though we weren’t scoped to redesign the app, we were able to augment it by modularizing a significant portion, which allows our production team to make regular app updates without development effort. However, our development team wasn’t able to leverage any existing code, so both iOS and Android ended up having to rebuild the app from scratch, which was a big challenge given the short timeframe.
In addition, we also built offer modules and streamlined the offer redemption flow by surfacing online/in-store CTA’s and offer info.
For sign in and sign up, we removed the password confirmation field, added the password show/hide toggle, and integrated Touch ID/Fingerprint, which helped enhance early user touch points.